We have spoken at length in the past of the important role that your shop front plays in the presentation of your business. It is the face of your company on the high street and should be used to its full potential to attract customers in store.
If you are worried that your shop front is beginning to appear dated or not achieving the results you hope for, it may be worth investing time and money bringing it up to scratch. Here are a few suggestions of how you can make the most of your shop front and increase the number of people coming through your doors:
- Clear and Eye-Catching Signage: The signage on your shop fronts plays two important roles. Firstly it should grab the attention of those people passing by and stand out from the competition on a crowded high street. Secondly, it should clear project what it is that your business offers – if it is not immediately clear, customers may just walk on by.
- Use Your Shop Window To Tempt People Inside: Use your shop window do display some of the most attractive and sought after products you have to offer. No business has the space to display everything that they stock and nor should you try to, but a few choice items is the ideal way to tempt customers in store. Remember to keep your window display updated and show your customers that you have something new to offer – they will soon get bored with the same old displays if your don’t!
- Use Posters to Communicate Your Message: Posters are a fantastic way of communicating with your customers as they pass by. Like any products you have on display, they should be there for a reason. Make sure they are regularly updated and make sure you don’t use too many – the result of that can be a clutter window display, with customer bombarded and confused by multiple advertising messages.
At DRS Doors we supply and install a range of stylish shop fronts that will help your business to engage with the passing trade. With a choice of aluminium and fully glazed designs to choose from, we are confident of having a design which will suit how you wish to present your business and ensure that it is in keeping with the surrounding area.
If you would like more information about our range of aluminium or glazed shop fronts, please get in touch to book a FREE site survey. You can do so by calling us on 0845 226 2823 or drop us an email to email@example.com.